Did the last L’oreal ad you watched, make you want to go to your nearest Drug store and buy the product, just so you could rinse and repeat as sexy as Beyonce did in the commercial? What about seeing your favorite basketball player on your box of frosted flakes every morning; did you think you would be able to dunk just like them if you ate it daily? HmMm maybe not, but wait, I bet seeing your favorite rapper, with no shirt on, sweat beads dripping down him and tattooed arms made you want believe your favorite drink was that much cooler!
Unfortunately, I’m not sure if any of these things actually ever happen; but for the price that the advertisement campaigns of these companies pay, at superlative budgets of over $400 million, they must believe this will benefit the sales of their products. Rapper and hip hop entrepreneur, 50 cent, is one of those fine examples of celebrity endorsement for brands. 50 cent, whom is the face of advertisement for Vitamin Water, is that rapper with tattooed covered arms and an attitude that is supposed to make you want to drink more of this product! After designing his own drink, “formula 50,” in its unique grape flavor, 50 cent seems to be the face of this label.
I don’t think that this rapper, whom has lost much popularity in the hip hop community due to the transition and evolution of style, will gain any popularity by endorsing this beverage. As 50 cent said “You can find me in the club, bottle full of bub, look mami I got the X if you into taken drugs…” I don’t think he means Vitamin Water when he says bottle full of bub, I don’t imagine they sell that in the club next to Lil’ Wayne’s ‘Lollipops’, and the array of drugs like “X” or ecstasy as 50 Cent speaks of in these lyrics. I’m sorry Vitamin Water, but unless formula 50 is served in red cups at parties on college campus’ it’s a little hard to believe that it is giving me any type of benefit—let alone vitamins.
& remember hip hop heads & health drinks shouldn't be under the same label
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